![]() ![]() ![]() In response, Parle adopted a new packaging design featuring a yellowish wax-paper wrapper adorned with a cute image of a little girl, along with the company’s red-colored logo and the name “Parle-G.” Source: Parle From Parle Gluco to Parle-G: G for genius Customers would often ask shopkeepers for “glucose biscuits” without specifying the brand. To avoid confusion with similar brand names, such as Britannia, which also launched their own glucose biscuits, Parle Products faced challenges. In the 1980s, these biscuits gained popularity among people of all ages. Since then, the packaging and taste of Parle-G biscuits have remained unchanged. Initially, the ‘G’ in Parle-G represented ‘glucose,’ which later evolved into ‘genius’ according to a brand slogan. In 1938, India’s most beloved biscuit was introduced as “Parle Gluco.” However, in 1985, the company decided to rename the product as “Parle-G” to keep up with the competition in the biscuit market. The Wax Paper Era: when G in Parle G stood for glucose ![]() It’s interesting to note that it’s thought the founders neglected to give the factory a name since they were too busy running it.Īs a result, the first Indian-owned confectionery company in the nation eventually acquired the name Parle, the city in which it was founded. Little did they know that this humble beginning with just 12 workers would lay the foundation for an iconic brand that would stand the test of time. He took a ship to Germany to acquire the craft of confectionery-making, and when he returned, he had both the necessary knowledge and the necessary equipment (imported from Germany for Rs 60,000).With just 12 workers and German-imported machinery, the House of Parle was born, and its delicious confections started leaving an indelible mark on taste buds. Drawing inspiration from the call to promote Indian goods, Dayal delved into the confectionery business, armed with skills acquired during his sojourn in Germany. In 1929, amidst the winds of the Swadeshi movement, Mohanlal Dayal of the Chauhan family established the first Parle factory in Vile Parle, Mumbai. Source: Parle Products A journey through Time: The birth of Parle-G This is the story of Parle-G, the world’s largest selling biscuit, and the mystery Parle-G girl who graces its packaging since ages, which was even claimed to be the childhood photograph of the celebrated author and Infosys chairperson, Sudha Murty. Meet Akshata Murty, UK PM Rishi Sunak’s wife and Rohan Murty: Know the children of Infosys’ Narayana Murthy-Sudha Murty, their lifestyle and net worth ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |